How to Repurpose and Reuse Old Content

Abhishek Kumar
2 min readFeb 11, 2021

If you are a marketer of any sort, you would know the value of content, especially good content. And coming on to the digital age, good content is something more than necessary. However, sometimes you create such good textual content and it generates so much value for you that you really think of using it again.

Well, repurposing your old content is definitely a great idea, and old but valuable content can definitely earn you more popularity. However, can we do this without even the risk of plagiarism? Yes, we can! Here I have brought for you some amazing tips using which, you can repurpose your old content and get more value out of it in very less hassles:

  • Create Images: In the age of social media, good photos can surely get you a lot of popularity and web traffic. And you already have the content to do so. So use the old content to create beautiful and catchy images that can be posted on Facebook, Instagram, Twitter, and other social media platforms to help you attract your audience.
  • Create Videos: This is not a very easy task, but if you put your hands in it, it would offer you really lots of benefits. Old content can be used to create some amazing videos which can be posted on the same social media websites and some other video-specific sites as well. These videos offer much more web traffic than any other means.
  • Create Infographics: Infographics are the new-age marketing medium that have a lot of information in a very limited space. You can find out some specific pictures for your content and create infographics using the content you already have. But mind you, these infographics are not generally useful on the most usual social media platforms because of their size. You can use them on your website or some specific infographic posting sites.
  • Create PDFs: A very good blog post or article can be offered to the subscribers on your website in the form of a well-formed PDF. This does not run the risk of any plagiarism issues and this is very effective to tell your audience about the kind of work you did in the past.

These are some of the most useful tips to repurpose and reuse your old content to derive more value out of it. Do try them and share other tips, if you have, in the comment section.



Abhishek Kumar

A Passionate Writer with love for Technology. I love discovering new gadgets and writing about smartphones. However, do not let technology take away your sleep.