Augmented reality is already a big name in the world of technology. It is hard to think about someone who has not heard of Pokémon GO, an AR mobile game played by millions of people all around the world.
Although AR is not about games only, it is beyond gaming and entertainment. Augmented Reality has amazing possibilities in many industries, from education to healthcare to construction. Now AR is spreading its feet in the advertising industry as well and it is going to change the way the digital advertising market functions.
AR has capabilities to make advertising interactive, allow marketers to reach out to their customers in totally new ways. Many brands and companies have already embraced this cutting-edge technology. If you still are not sure whether it is worth going for, you should read how beneficial for advertising and how exactly you can use this technology in real life.
Reasons why companies are adopting augmented reality in advertising
The modern world we are living in is a digital world: according to a survey we are social with around 3.8 billion active internet user. There is enough work for marketers and advertisers. There is no doubt that digital advertising market is growing. Worldwide expands on digital advertising is supposed to reach $229 billion by the end of 2019 and over $335 billion by 2020. And however AR ads have been used most of the time by early adopters so far, they will become more famous soon as the number of AR users rises.