Why FB Chatbot is Important for your Business

Abhishek Kumar
4 min readJun 4, 2019

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At some point in the past seemingly every business was getting into the app game. While apps are easy to use in some ways, but can easily eat up room on your phone, computer, etc. which is why more people are opting for Chatbot for their business. Facebook Chatbot is designed to offer complete ease and service of an app, without the trouble of downloading.

If you are also planning to create a Chatbot for your business, there are a handful of tutorials or articles on the same. Moreover, Millennial Word also decided to hop onto the bandwagon as well and have come up with the latest information technology news about FB Chatbot.

Why Facebook Chatbot?

Facebook lets you download Messenger Chatbot on your business page. It allows you to have an automated conversation with people who visit your Facebook Messenger to start a dialogue. It is way more easy to use than navigating through an app.

Let’s assume if you have a restaurant that offers vegan options on the menu and likewise, you might program the word “vegan” into the bot. So, when user types in that word, the reply message will point out the menu section that features vegan dishes or include vegan options from the menu.

Like Google, Chatbot also uses keywords that user type in the chat line and evaluate what they may ask for.

Let’s assume if you have a restaurant that offers vegan options on the menu and might program the word “vegan” into the bot. So, when user types in that word, the reply message will point out the menu section that features vegan dishes or include vegan options from the menu.

You can create an artificial intelligence bot for your page with triggers that you define. Your bot can respond with blocks of text that help cut down the pathways for users to get answers.

Benefits to Your Business

As most of the people rely on Facebook for information, auto-responders are helpful to boost direct engagement with the customers. This allows you to remarket with customers through ad campaigns in their news feeds even if they have not liked their Facebook page yet.

One can load email addresses and phone numbers from their subscriber list into custom Facebook audiences. To prevent spam, Facebook charges a fee to use this service. One can then send a message directly from their page to the audience you created.

Create your Chatbot with Chatfuel

Take the help of tools like Chatfuel, OnSequel, and Botsify, which will let you create a chatbot without complicated programming.

• To create Chatbot with Chatfuel, first set up an account. After that log into the Facebook account and click the + sign to start a new chatbot.

• Next, choose a template to create a blank Chatbot from the start. Enter the name for your chatbot in the next box or click on the “Create A Chatbot” button to generate it.

• On the next page, click on the “Connect to Facebook.”

• Select an existing Facebook business page or create a new page where the bot will reside.

• Now click on “Build” in the sidebar menu to start building your Chatbot.

• The default welcome message is on a text card; it is the first thing users will see when they enter your Messenger. You can keep this text card, add another one to it (such as an image), or start over with one of the other options available, like a gallery or plug-in.

• To create a new block, click on the + Add Block.

• A new screen will pop-up that allows you to start fresh with new cards and buttons to send the user down a new path.

• Once you’re satisfied with your bot, click on the Test This Chatbot to save your work.

2: Attract Customers to Your Chatbot

• Once you have created and tested your first automated Chatbot and ensure it is working properly, send messages while changing the call-to-action button on the Facebook page to drive traffic.

• You can also direct paid advertising to this call to action by getting the URL of your Messenger.

• Finally, consider installing plug-ins like Message Us or Send to Messenger on your website to attract people to connect with you on Facebook.

Setting up a Facebook Chatbot doesn’t prevent you from checking your Messenger for messages, but it can save you time with a simple menu for people to follow. What do you think? Have you installed a chatbot in your Messenger yet? Please share your thoughts in the comments below.

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Abhishek Kumar

A Passionate Writer with love for Technology. I love discovering new gadgets and writing about smartphones. However, do not let technology take away your sleep.